Read this “getting started” guide on how you can dive into the world of Pinterest advertising and bidding. This shows just how many people are using the application and the potential market. In 2020, almost 100 million users were added. According to Hootsuite, there were almost 459 million users on Pinterest in 2021 per month. When it comes to marketing, Pinterest is an extremely underutilized platform. Most of the users on the platform are looking to purchase items of interest that will somehow help them achieve a goal or complete a project. People spend hours and hours looking at things they want to do, learn, or purchase. On the contrary, it is a search and discovery platform. What makes Pinterest different from other social media platforms like Facebook, Twitter, Instagram, etc., is that its primary use is not connecting with others.
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